The Stroy of Luite de Jager

Luite de Jager on Living Fully

Learn to live and run your business without limiting thoughts. So you make choices that truly fit you. So you can live fully and become who you want to be.

Everyone knows the feeling: your life runs, your work runs, people see you as someone who “has it all together.” But quietly, you wonder when you still show up in any of it. When you last made a choice based on what you wanted, not on what you were responsible for.

That point came for me sooner than I expected.

Where I Come From

I’m from Deventer, the Netherlands. Down-to-earth ground. Work hard, don’t complain much, just get on with it. It’s a solid foundation — but also one where it’s easy to forget to feel what you actually want.

In Woerden, I started a catering company: De Groene Jager. My catering business grew fast. Big contracts, lots of clients, full calendars. I worked with people from all kinds of backgrounds, including people with distance from the labor market, and ran projects in natural products and on a farm alongside it. That work genuinely made me happy — it felt real, human, down-to-earth fulfillment.

But I’d misjudged the pace at which my business was growing, just a little. I overextended myself without noticing. First a bit less energy. Then a bit less enjoyment. And eventually the realization that I was mostly just pushing through.

A Successful Entrepreneur Who Dared to Stop

The choice to sell my business wasn’t flaky or drastic because of that — it was simply honest. It didn’t add up anymore. And if there’s one thing I feel right away, it’s that.

After selling my business, I ended up in a small village in the eastern part of the Netherlands, where the days moved just a little slower and nature forces you to stop and stand still every once in a while.

And it was exactly there that something happened that I’d pushed away for years: I heard myself think again. And honestly, sometimes I found that pretty confronting.

Because somewhere deep inside was a wish I’d never dared take seriously: living in Norway. Space. Quiet. Being outside. Simplicity. But then again, dreams are safe as long as you don’t do anything with them

From Crash to Choice

After the sale, there was suddenly silence. That sounds romantic, but mostly it’s… confronting. Because without the busyness, you can no longer avoid yourself. I noticed how tired I actually was. How much I’d been ignoring. How quickly you can lose yourself in a life that looks right on paper.

That’s when I first consciously started visualizing. Simply put: I stopped thinking in terms of impossibilities. I looked honestly at what I wanted. At how I wanted to live. Where I felt free. And that picture kept getting clearer: Norway. Not as a holiday postcard, but as everyday reality.

One day I thought: if it keeps coming back, why do I keep pushing it away? The answer was simple: because my own thoughts had been telling me for years that it wasn’t realistic. Once I saw that, something shifted. And everything actually started moving, surprisingly fast.
Now I live in Norway. Among nature, simplicity, and space. Not because it’s perfect, but because it’s right.

Your Chance as an Entrepreneur or Professional

My own process taught me that you don’t have to wait until you completely get stuck. You don’t have to hit burnout first, or come to hate your business. You just have to dare to look honestly at yourself, and recognize when you’re no longer living the way you’re meant to.

For six years now, as an energy mentor and entrepreneur coach, I’ve guided entrepreneurs and professionals who feel that things need to change, but don’t quite know how. Not flaky, not heavy, just clear. Down-to-earth. Calm. Space.

Choices that truly fit you. To help you with the next steps. I work with people who lost their compass somewhere along the way, just like I did. And I help them find it again. So you don’t just keep going, but start moving forward again. And maybe, like me, you’ll discover your dream is a lot closer than you thought.

Book your free intro call — and ask yourself honestly: what do you actually want?